What Financial Analysts Do

Interested in investing? Let’s get to know about financial analysis and what financial analysts do. Financial analysts, also known as investment analysts or securities analysts, assess the financial performance of…

What Accounting Careers are Really Like

Accounting is one of the most important but misunderstood professions in today’s job market. The stereotype of an accountant is a spectacled number-cruncher, hunched over a desk all day, obsessed…

Studying Business Online

Studying business online is a popular alternative to attending traditional classes. For postgraduate courses especially,  the number of people enrolled in online business programs rivals the number of students attending…

Interview with an Ad Agency Owner

Jamie Allebach is CEO and Chief Creative Officer of Allebach Communications, with over 30 years of experience as a creative director and marketing professional. He has had an extensive career in…

Ultimate Guide to Business Majors

Business majors are some of the most popular degree programs out there, and with good reason. A business degree is both a general program — equipping you for many types…

Interview with an Advertising Executive

We interviewed Brian Hall, a recognized expert in the field of hospitality marketing and advertising. He has over 15 years experience in hotels, destinations and airlines. A frequent guest lecturer…

How to Integrate Technology in Supply Chains

When implementing any kind of change in the supply chain, the three key areas for review are processes, people and technology. Changes in procedures, organisational structure and the use of…

How to Train Sales Staff

As a manager, you want to ensure a consistent flow of revenue into the company you work for. To make that happen, you need to do a few things, and…

Why User Experience Comes First

The user experience comes first when it comes to designing a website, product or service. It’s been proven over and over again. To succeed in business sustainably, your should prioritize…

How to Write a Cover Letter

The cover letter (or email) for a resume is usually the most conversational element of an application and may be used by recruiters to assess personality. It presents an opportunity…