What’s in a (Business) Name?

Choosing a name is one of the most exciting parts of starting a business, and you may already have a few ideas in mind. Though it might seem like a…

Interview with an Advertising Executive

We interviewed Brian Hall, a recognized expert in the field of hospitality marketing and advertising. He has over 15 years experience in hotels, destinations and airlines. A frequent guest lecturer…

Why User Experience Comes First

The user experience comes first when it comes to designing a website, product or service. It’s been proven over and over again. To succeed in business sustainably, your should prioritize…